Product identity infrastructure

The digital identity layer for physical products

Search, verify, understand and connect products through UPC, GTIN, ASIN, GS1 Digital Link and brand-confirmed product data.

Claim Your Brand

Control how AI, retailers and customers understand your products.

anyupc.com/product/aurora-supply-co/…/00850036123456Active

Aurora Supply Co. · Sports & Outdoors > Hydration

Aurora Stainless Insulated Water Bottle 24 oz

Brand ClaimedGS1 ValidatedOfficial Brand Data

UPC850036123456

ASINB09X1A2B3C

GTIN00850036123456

ModelAUR-WB24-STL

Data Completeness

96%

Excellent

Source Confidence

94%

High Confidence

Brand Confirmation

100%

Confirmed

6 authoritative sources · 1 open conflict (Walmart weight)Open record

What AnyUPC Does

Universal Product Database

Every UPC, GTIN, ASIN and model number resolves to one permanent record, whether or not the brand has claimed it.

142.6M product records

Identifier cross-mapping

Permanent canonical URLs

Search the database

Brand-Verified Product Records

Brands claim their products and publish official specifications. Brand-confirmed facts are labelled separately from third-party observations.

Domain, DNS and GS1 prefix verification

Field-level provenance

Conflict resolution

See a verified record

GS1 Digital Link and 2D QR

One 2D code on the pack resolves to identity, instructions, registration, warranty or authentication — routed by country, language and serial state.

Branded resolver domains

Print-ready QR assets

Destination routing rules

How it works

Serialization and Authentication

Issue a serialized identity per unit, follow it from factory to customer, and detect duplicate or out-of-channel scans.

Factory serial files

Unit lifecycle history

Counterfeit evidence packages

Learn more

How A Record Is Built

Read a finished record

Sources are monitored continuously, reconciled into one canonical record field by field, then published to every surface that asks for the product — a page, a 2D code, an API response or an AI assistant. Brands see and control each stage from the dashboard.

01Sources monitored

38 sources, re-checked on a schedule

Brand submissionVerified

GS1 GTIN recordValidated

Product manualValidated

Amazon, Walmart, TargetDetected

Regulatory (CPSC, NHTSA)Validated

02One canonical record

Field by field, with the disagreement kept

Capacity 24 fl oz (709 ml)Brand Confirmed

Material 18/8 stainless steelValidated

Weight 13.6 oz (385 g)1 conflict

Colour Glacier WhiteDetected

Warranty Limited lifetimeBrand Confirmed

03Destinations

One record, every digital surface

Public product pageLive

GS1 Digital Link and QRLive

JSON-LD and REST APILive

MCP server for assistantsLive

Retailer offer linksLive

Data Conflicts

Where sources disagree, a brand chooses the canonical value.

Product Editor

Draft and publish brand-confirmed fields with visibility per field.

Digital Links

Point one 2D code at the destinations a customer needs.

For Brands

See the onboarding flow

Claim and correct product data

Fix the titles, specifications and identifiers that retailers and AI systems already read.

Connect Amazon, Walmart and Target

TrackIQ handles marketplace connectivity; AnyUPC maps those listings onto your records.

Resolve retailer disagreements

See every value each source states for a field, and choose the canonical one explicitly.

Route your 2D codes

One GTIN-based URL per product, with destinations that change by country, language or serial state.

Capture customer registrations

Reach the customer who bought through a retailer, and activate their warranty at the same time.

Authenticate serialized units

Check a unit at the point of scan and see where suspicious codes appear.

Read what buyers actually say

Aspect sentiment and defect signals across every source AnyUPC is permitted to read.

Answer the questions nobody answered

Every question asked about the product, mapped to the verified fact that answers it.

Pass every channel's field rules

Completeness measured against what Amazon, Walmart, Target and GS1 each require.

Reach owners when something is wrong

A recall stops an affected unit at the scan and reaches its owner by name.

Claim your brand in four steps

01Search for your brand in the database

02Verify ownership by domain, DNS or GS1 prefix

03Match your products and choose what you manage

04Publish official brand data

Claiming a brand and correcting identity data is free. Official Brand is $9/month.

Claim Your Brand View Dashboard

For Developers and AI Systems

Developer portal

Product Identity APIGET /api/v1/products/{gtin}Live

Product Knowledge APIGET /api/v1/products/{gtin}/factsLive

Source Provenance APIGET /api/v1/products/{gtin}/sourcesLive

Retail Offer APIGET /api/v1/products/{gtin}/offersLive

Change FeedGET /api/v1/products/{gtin}/historyLive

Authentication APIGET /api/v1/serials/{serial}/verifyLive

MCP ServerStructured JSON-LDBulk data access

GET /api/v1/products/00850036123456200 OK

{
  "gtin": "00850036123456",
  "brand": { "name": "Aurora Supply Co.", "claimed": true },
  "title": "Aurora Stainless Insulated Water Bottle 24 oz",
  "identifiers": { "upc": "850036123456", "asin": "B09X1A2B3C" },
  "facts": [
    { "field": "capacity", "value": "24 fl oz (709 ml)",
      "source": "brand", "verification": "Brand Confirmed" },
    { "field": "material", "value": "18/8 stainless steel",
      "source": "gs1", "verification": "Validated" }
  ],
  "completeness": 96,
  "digital_link": "https://id.aurorasupply.com/01/00850036123456"
}